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Can You Prove You Have Consent?

by Adam Brogden
in Blog

09-Sep-2019 12:32

If you are sending marketing messages you must be able to prove that you have a lawful basis to send those messages. This is fundamentally important and if you are not able to provide evidence of a lawful basis when asked you could end up with a huge fine from the ICO. If you buy data this is vital! Not only do you have to prove that you have a lawful basis - you have to prove that the source of your data also has a lawful basis. You need to be able to provide appropriate contracts and evidence that you have completed your due diligence and checked that the data is legitimate.

For example, you would need:

  1. A contract showing that the company is selling GDPR compliant data

  2. Evidence of the opt-in the supplier is using

  3. Test data to prove you have requested opt-ins

  4. The GDPR credentials of the supplier and evidence that they have appropriate controls in place

This is a tricky area but very important! Call us anytime if you would like to discuss.

Good luck all.

Textgoto is a UK based text marketing SMS aggregator offering the lowest cost SMS, with the highest quality and best text delivery rates. We design, develop and support our own unique advanced SMS platform, offering the most sophisticated SMS campaign management and text message data handling functionality available.

Our bulk text marketing platform offers full SMS API integration, unlimited SMS throughput, and response management functions.

Based in the North West UK we are easy to contact and always willing to help. Our team is made up of seasoned text developers, experienced SMS campaign managers, and cool operations managers. Together we have all the skills and experience you need to run your amazing SMS campaigns. Call us today on 01772217800 or just click the button below to register a free account today

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