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How to Avoid a £130,000 Fine.

Tagged with ico, fine, gdpr fine, avoid fine, cold calling, cold calling rules
by Adam Brogden
in Blog

14-Sep-2020 18:13

A Swansea-based company was fined £130,000 for making more than 100,000 unauthorised direct marketing calls to people about their pensions.

They were fined under law change in 2019 which limits who can contact people about their pensions. The Privacy and Electronic Communications Regulation (PECR) covers marketing calls. It was changed to help prevent scams and nuisance calls and was especially targeted at pension scams. Under the new law, companies can only make live calls to people about their pensions if:

  • The caller is authorised by the Financial Conduct Authority (FCA) or is the trustee or manager of an occupational or personal pension scheme, or

  • The recipient of the call consents to calls or has an existing relationship with the caller.

The ICO found that between 11 January 2019 and 30 April 2019, the company had made 106,987 calls to people without lawful authority or a pre-existing relationship. The Information Commissioner decided that this represented “a significant intrusion into the privacy of the recipients of such calls”.

This shows that companies have to make sure they are aware of all marketing and data protection policies. Making sure your company is GDPR compliant is a good first step to truly understanding your role in making sure you are not breaking any regulations and building your knowledge of niche business regulations such as this.

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Good luck all.

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