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Not Sure If This Is Personal Data?

by Adam Brogden
in Blog

11-Sep-2019 12:07

Our last blog raised a few questions from people not sure whether the information they were collecting actually counted as personal data. Just to avoid potential issues you should consider this advice from the ICO:

There will be circumstances where it remains uncertain whether particular data is personal data. If this is the case we consider that, as a matter of good practice, you should still treat the information collected as though it is personal data. You still need to protect information because of the risk that otherwise someone may, with greater or lesser certainty, be able to infer something about a particular individual. For example if it was published and combined with information held by other organisations. In some cases the information will be personal data and the GDPR will apply to it.

In particular you should:

  1. Keep the information secure

  2. Protect it from inappropriate disclosure

  3. Be open about how you are collecting the information

  4. Ensure that you are justified in any processing

Still not sure? Feel free to call us if you have any questions!

Hope this helps!

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Based in the North West UK we are easy to contact and always willing to help. Our team is made up of seasoned text developers, experienced SMS campaign managers, and cool operations managers. Together we have all the skills and experience you need to run your amazing SMS campaigns. Call us today on 01772217800 or just click the button below to register a free account today

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