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PECR

Tagged with SMS, Marketing, Business, Text, Messaging, GDPR, PECR
by Adam Brogden
in Blog

19-Feb-2019 10:43

I know I keep talking about PECR but this really is very important. I have seen a number of text marketing companies fined by the ICO for failing to meet their PECR obligations. The following is from the ICO website.

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The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the GDPR. They give people specific privacy rights in relation to electronic communications.There are specific rules on:

  • Marketing calls, emails, texts and faxes

  • Cookies (and similar technologies)

  • Keeping communications services secure

  • Customer privacy as regards traffic and location data, itemised billing, line identification, and directory listings

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PECR is all about having consent - having appropriate opt-ins to allow you to send electronic messages to people [data subjects]. PECR is not complicated.

  1. You can send marketing messages to customers, ex-customers, nearly-customers about your products and services and similar products and services within a reasonable time after you made contact.

  2. You need explicit consent to send marketing messages to other people.

  3. Consent needs to be given freely and not linked to the provision of a service.

  4. You need to be honest about what people are consenting to.

There are a few details to consider but that is basically it! If you don't have consent or if the person is not a customers then don’t send!

For more info please call, email or chat to us anytime.

Good luck all.

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