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SMS Marketing And GDPR

Tagged with SMS, Marketing, Business, Text, Messaging, GDPR, PECR
by Adam Brogden
in Blog

11-Feb-2019 11:04

Worried about sending SMS now GDPR is here? Not sure whether your data is compliant or whether you need or have consent to send marketing messages? We are here to help. Here are a few basic rules:

  1. If they are or were a customer and you are sending related information, you are able to send updates, offers, marketing info for similar products and services. You need to be able to prove that they are customers and that they bought from you or at least requested information but as long as this is the case then no worries.

  2. If you can prove that you have their consent to send them messages then fire away! You need to be able to be able to show when/where/how you got their consent and also the privacy policy in place.

  3. Have you completed your GDPR processes? Are you GDPR and PECR compliant? If you are, then you’re good to go! If not, visit our sister site at: https://optindigo.com for more info.

If any of the above apply to you, then it is likely that you are able to send SMS traffic without fear of ICO complaints.

However, if you are not sure where you collected the data or if you bought a huge list of data then I suspect you will not be compliant! If you are not 100% sure then you really should speak to us first.

Good luck all!

Textgoto is a UK based text marketing SMS aggregator offering the lowest cost SMS, with the highest quality and best text delivery rates. We design, develop and support our own unique advanced SMS platform, offering the most sophisticated SMS campaign management and text message data handling functionality available.

Our bulk text marketing platform offers full SMS API integration, unlimited SMS throughput, and response management functions.

Based in the North West UK we are easy to contact and always willing to help. Our team is made up of seasoned text developers, experienced SMS campaign managers, and cool operations managers. Together we have all the skills and experience you need to run your amazing SMS campaigns. Call us today on 01772217800 or just click the button below to register a free account today

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