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SMS Marketing Basics

Tagged with SMS, Marketing, Business, Text, Messaging
by Adam Brogden
in Blog

12-Jun-2019 10:47

We want your text marketing campaign to be successful. We want you to generate a huge response and sell loads of products, get more bookings, or drive traffic to your website. Whatever helps your business! There are a few basic rules to remember. These might seem obvious but you’d be surprised how often people forget the basics.

  1. Think about your Originator - this is the name that is displayed on your SMS. Using your company name is likely to generate a better response than a basic number.

  2. Avoid short codes as your reply option - there is technically nothing wrong with using a shortcode as your originator or as part of your reply option [i.e. send YES to 61010], however some people think that these are premium numbers and may not reply. This will adversely affect your response rate.

  3. Timing is important - think carefully about the time of day for your send. Sending pizza adverts around 5pm is going to get a better response than sending them at 8am. Sending anything that requires time to complete is unlikely to get a good response during normal work time. If you are advertising your weekend hotel offer make sure you send on Wednesday/Thursday and not Saturday morning when the customer has already booked. Careful timing will make all the difference.

  4. Don’t make the messages too long. Standard SMS are 160 characters, sending huge long messages will cost more and might not get a better response. Your potential customers might be busy and have no time to read long messages. Keep them short and sweet.

  5. Include your contact details! The most obvious of all but don’t forget. Telephone, website, email and FB page. Include as many as you can to make sure you get the response you need.

  6. Talk to us. We have been doing this for many years and can help make sure your campaign works well. Call, email, chat to us anytime.

Good luck all.

Textgoto is a UK based text marketing SMS aggregator offering the lowest cost SMS, with the highest quality and best text delivery rates. We design, develop and support our own unique advanced SMS platform, offering the most sophisticated SMS campaign management and text message data handling functionality available.

Our bulk text marketing platform offers full SMS API integration, unlimited SMS throughput, and response management functions.

Based in the North West UK we are easy to contact and always willing to help. Our team is made up of seasoned text developers, experienced SMS campaign managers, and cool operations managers. Together we have all the skills and experience you need to run your amazing SMS campaigns. Call us today on 01772217800 or just click the button below to register a free account today

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